About us

ABOUT US

Established Since 2020

Haifa Gold & Silver (EMAS HAIFA) is a premier gold and silver jewelry merchant located in Ipoh, Perak. We are more than just a jewelry store—we are a brand dedicated to empowering individuals, particularly women, to achieve financial freedom through informed investment decisions.


Our founder, Mrs. Iqtiyani Ulfa Mohd Azamee, is a native of Perak who comes from Batu Gajah. She is passionate advocate for financial literacy and investment, established EMAS HAIFA after a decade of experience as a Government Actuary Officer at the Ministry of Finance. With a background in Actuarial Science and an MBA, her deep understanding of finance, combined with her love for gold as a stable and long-term investment, inspired the birth of this unique brand.


At EMAS HAIFA, we blend traditional craftsmanship with modern, exclusive designs to bring you timeless pieces that reflect personal style while offering financial value. We are proud to introduce 22-karat gold jewelry that not only enhances your beauty but also serves as a wise investment for the future.


What sets us apart is our commitment to financial education. We believe that financial literacy should be accessible to all, and we strive to empower our customers with the knowledge to make sound financial decisions through our educational initiatives. This approach has earned us a loyal customer base and a reputation for transparency, authenticity, and trust.


Looking ahead, our vision is to expand our brand by establishing our own jewelry design factory, where we can craft original pieces that represent both elegance and financial wisdom. We are excited to continue growing and offering you more ways to invest smartly while looking fabulous.


Join us at Haifa Gold & Silver, where every piece of jewelry is not just a statement of style, but a step toward financial freedom.